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During a recent budgeting discussion, the CFO at "NW Accounting Services" proposed eliminating the marketing research budget. You are the Chief Marketing Office of the company. What would you say to the CFO's proposal? How would you defend your budget? (Use course concepts)
Describe how social media has changed the way firms communicate with you relative to traditional forms of marketing products (i.e. now vs. 5-10 years ago).
Discuss the unemployment compensation insurance laws in your particular state. How has the recent recession affected your company’s exposure to UC rates?
How do social search, semantic search, and mobile search differ from searching for information on the Web using conventional search engines? Describe how the Internet works, and explain how it provides business value?
Would you do anything differently if you were the marketing executive in charge of that brand?
Identify other means by which the sustainable business can affect the level and manner of consumption. Place this in an ethical context and describe the pros and cons. Further, identify real instances where you have observed the business practice of ..
What are the major ethical challenges presented in this scenario? What could have been done differently to prevent these ethical challenges?
The Goode and Cooke Company produces several models of frying pans. What is the effective capacity in frying pans? As a percent?
The manager of a $30 million bond portfolio has a target duration of 13 years for a portfolio with a current duration of 18 years. The manager can add zero coupon bonds with 15 years to maturity, perpetuities with a 15% YTM, or both to the portfolio ..
Andy Archer, Ph.D., is a training consultant for six mid-sized manufacturing firms.
For a telephone survey, a marketing research group needs to contact at least 150 wives, 120 husbands, 100 single adult males, and 110 single adult females
The line contributes about $500 per hour to the firm's profit and overhead. What is the probability that the new machine project will meet the firm's NPV hurdle?
Discuss three of the key elements of group dynamics and explain how this knowledge can help a manager to be more effective.
List the types of potential segmenting dimensions and explain which you would try to apply first, second and third in a particular situation. If the nature of the situation would affect your answer, explain how.
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