Relative importance of vision-mission documents for managers

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-Discuss the relative importance of vision and mission documents for managers compared with employees, customers, and shareholders.

-For a university, students are the customer. What is a single sentence that could be included in your university's mission statement to reveal the institution's market components written from a customer perspective?

-Drucker says the most important time to seriously reexamine the firm's vision or mission is when the firm is successful. Why is this?

-Discuss the meaning of the following statement: "Good mission statements identify the utility of a firm's products to its customers."

-How would the mission statements of a for-profit and a nonprofit organization differ?

-Write a vision and mission statement for an organization of your choice.

Reference no: EM132831919

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