Relative importance of the attributes

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Reference no: EM133045921

  1. Let's suppose you are buying a new TV, and you have 4 models that you are trying to choose between.  Below you will find a table with different attributes, which have different weights, and the relative importance of each of the attributes.  
    1. Using the table below, what model would you choose?

Assuming the brands not chosen know how consumers might rate these brands on the basis of their various attributes, what can they do to improve their chances of getting selected?  Offer two solutions, but only one of those solutions can be based on improving the brands' performance on attributes that are important to you. 

Attribute

Importance Weight

Sony

Panasonic

Vizio

LG

Size of Screen

30%

5

3

4

3

Price

25%

3

4

5

4

Warranty

20%

3

5

4

4

Sleep Timer

5%

4

3

1

3

Pixels

10%

2

3

1

4

Brand Reputation

10%

5

4

4

5

 

Reference no: EM133045921

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