Reference no: EM133163965

Scenario: Your first assignment is to help save a company that is facing considerable loss. It is losing money and market share. Unless you come up with an effective strategy for its revival, the company will have to fold.

You will write a formal report and you may use graphics and charts in the report that will be sent ahead of the Board meeting to each member of the Board. The report should include full citations for all references (using the Harvard Referencing System format), to support your claims and approach. The body of the report should be clear, concise, and compelling.

Your report should include the following aspects:

1. Executive Summary and Introduction.
2. Focus on the relationships between strategy, stakeholder expectations, and organizational performance, choosing a theory of strategic management to explain those relationships and expectations. Justify to the Board why you settled on this approach rather than some other one.
3. Identify and evaluate the impact of external factors on strategic management in an international context, particularly economic, political, and cultural factors.
4. Based on the analysis of the environments (internal and external) use relevant tools and formulate a new strategy to face the challenges and meet organizational objectives. Critically evaluate the strategy and justify why this is the best way forward.
5. Explain how your business strategy encourages and supports innovation and change and evaluate your strategy against competing strategies based on its contribution to the success of your organization.
6. Develop an implementation plan for the strategy you have developed and document how your plan will fulfill major stakeholder expectations.
7. Recommendations and Conclusion

The report shall not exceed 4,000 words and should include relevant examples and illustrations.