Relationships and loyalty with the tools of direct marketing

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Reference no: EM132120881

Although it is common to talk about building relationships and loyalty with the tools of direct marketing, direct-marketing tools such as email considered spam and telephone calls that interrupt consumers’ dinner are constant irritants. How does one build relationships by using irritants? In your opinion, when is it realistic to think that the tools of direct marketing could be used to build long-term relationships with customers?

Reference no: EM132120881

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