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Relationship with the customer after the sale

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Dell Computer has excelled with a fast-paced build-to-order approach that involves taking customer orders online, orchestrating production tailored to each customer, and forging a one-to-one relationship with the customer after the sale. Senior executives at General Motors, for example, envision a future where customers will order online and factories will build to order, eliminating billions of dollars of inventory costs (for example, large stocks of vehicles on hand). How would a build to-order system alter the way in which suppliers (business marketers) would serve General Motors as a customer? What role has the global pandemic played in making this MORE or LESS likely?

Reference no: EM133031624

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