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Relationship to integrated marketing communications

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1 . Discuss how the marketing mix will vary in relationship to the offering of a service and of a product.

2. Discuss the notion that firms should stop doing business with customers who constantly generate losses versus the notion that the customer is always right.

3. Select a problem that a firm might have bringing out a new product or service and discuss how the firm could overcome that problem.

4. Select one element of the Marketing mix and discuss how marketing research could help that area. Be specific in your recommendations.

5. Which is more detrimental to a firm, pricing your product or service too high, or pricing your product or service too low?

6. Discuss the role of demographics in relationship to integrated marketing communications.

7. Discuss the phrase "let the buyer beware" and its relationship to an ethical marketing perspective.

Reference no: EM132617247

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