Relationship marketing or transactional marketing

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What is more important today: relationship marketing or transactional marketing and why?

Reference no: EM131666762

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Critical aspects of exemplary customer service : Please explain completely Why are customer perceptions one of the most critical aspects of exemplary customer service?
Information technology and data mining lead : Explain in one hundred words or more how information technology and data mining lead to marketing actions.
Primary and secondary data in the marketing research process : In one hundred words or more what are examples of the pros and cons of primary and secondary data in the marketing research process?
How the proposed plan would help managers effectively guide : Explain how the proposed plan would help managers effectively guide their staff in developing individual career development plans.
Relationship marketing or transactional marketing : What is more important today: relationship marketing or transactional marketing and why?
Marketing and marketing activities within an organization : Five completing philosophies strongly influence the role of marketing and marketing activities within an organization.
Develop new talking and texting plans : Should Vodafone make huge investment on market research to develop new "talking and texting plans", when it is easy to copy the market leader's product offering
What are the major public policy issues in pricing : What are the major public policy issues in pricing? Does Amazon practice predatory pricing or just good competitive marketing?
Explain why you think this is a success factor : Then search through the simulation participant's guide, the help menus and the videos to determine what you think will be the 5 Industry Success Factors

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