Reference no: EM133472848
TRUE OR FALSE QUESTIONS
1. Customer relationship management is a return to personal marketing. Businesses market to each customer individually.
2. Customer churn refers to the new customers obtained by an organization.
3. Customer touch points are the various interactions that organizations have with their customers.
4. Cross-selling is the marketing of additional related products to customers based on a previous purchase
5. Upselling is a strategy of discounting products sold to consumers.
6. The push model of supply chain management begins with a customer order
7. The pull model of supply chain management begins with a forecast.
8. Business intelligence (BI) is a category of applications, technologies, and processes for gathering, storing, accessing, and analyzing data to help in making decisions
9. A customer touch point is any interaction between a customer and an organization.
10. An application portfolio is generated when a company examines its needs and performances and from this provides a list of existing and potential IT applications.
11. The body responsible for establishing IT priorities and to ensure that the MIS function is meeting the organization's needs is known as the IT steering committee
12. An application service provider (ASP) is a method of delivering software in which a vendor hosts the applications and provides service over the network.
13. Software as a service (SaaS) is an agent or vendor who assembles the software needed by enterprises and then packages it with services.
14. Outsourcing is acquiring IT applications from outside contractors or external organizations.
15. The central processing unit performs the actual computation inside a computer
16. Moore's law predicts that microprocessor complexity would double approximately every 18 months
17. A thumb drive is a storage device that fits into the USB port of a personal computer and is used for portable storage.