Relationship between strategies and training in organization

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Based on this case; please answer this question:

Schering-Plough HealthCare Products, Inc. decided several years ago to expand its product lines by developing pocket-size stick and sprays of Coppertone sun blocks, previously only available as a lotion packaged in squeeze bottles. The company placed a strategic emphasis on developing markets for this product. The company knew from market research studies that its Coppertone customers were already using the product in its original squeeze container to prevent sun burn. Due to increased awareness of the dangers of excessive skin exposure, consumers who had not previously used Sunblock except when at the beach were looking for a daily sunblock product. Company managers reasoned that their market could be expanded significantly if the product were repackaged to fit conveniently in consumers' pockets, purses, and gym bags.

Question: When analyzing this case; establish the relationship between strategies and training in organizations

Reference no: EM133008306

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