Relationship between service quality and customer perception

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Under Parasuraman et al.’s model describing the relationship between service quality and customer perception, reliability is best described as which of the following?

A) Physical facilities, equipment, and appearance

B) Caring, individualized attention the firm provides to its customers

C) Ability to perform the service dependably and acurately

D) Willingness to help customers and provide prompt service

Reference no: EM131664706

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