Relationship between reference groups and purchase decisions

Assignment Help Operation Management

Reference no: EM131121898

We know that the influence of reference groups on consumers’ purchase behaviour is not equal for all goods. The public-private and luxury-necessity nature of goods are significant moderating variables in the relative strength of the relationship between reference groups and purchase decisions. Explain how brand and product choice are affected based on the private-public and luxury-necessity nature of goods. Provide an example of a particular good that fits each category of the model, and explain how the strength of reference group influence affects the brand/product choice for that good.

Reference no: EM131121898

Questions Cloud

Describe the nature of the assets : Describe the nature of the assets that compose the following sections of a balance sheet:

Common perception of public is that juvenile offenders : The common perception of the public is that juvenile offenders are of color, although data shows that most juvenile offenders are predominantly white for most crimes (include issues of media involvement).

Comment on whether no-load speeds could be negative : Comment on whether no-load speeds could be negative. Compared to the one phase case, would you expect a considerable reduction in the zone of discontinuous conduction?

What is the amount of net income or net loss : In preparing the income statement from the end-of-period spreadsheet (work sheet), what is the amount of net income or net loss?

Relationship between reference groups and purchase decisions : We know that the influence of reference groups on consumers’ purchase behaviour is not equal for all goods. The public-private and luxury-necessity nature of goods are significant moderating variables in the relative strength of the relationship betw..

Determine the armature current buildup as a function : Determine the armature current buildup as a function of time, if the generator voltage constant Kg = 50 V per field ampere at rated speed.

Explain the theoretical justification for double declining : Explain the theoretical justification for double-declining-balance and why, in the long run, the aggregate charge to depreciation will be the same under both methods.

What suggestions would make for improving upon this process : The authors suggest different types of lead users that can provide valuable information: 1) lead users in the target application and market; 2) lead users of similar applications in "advanced analog" markets; What suggestions would you make for im..

What are some specific investment-related activities : Mary Margaret Glenn knew the going would be tough the first couple of years. She was now finding out exactly how tough. After five years of working for others, Mary and her former college roommate had pooled their resources and purchased a small buil..

User Account

All Pages