Relationship between public relations and public opinion

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Reference no: EM133806369

These questions are taken from Chapter 4: "Public Opinion." TEXTBOOK used in class is Seitel, F. (2020). The Practice of Public Relations (14th ed.). London, United Kingdom: Pearson.

1. Explain what public opinion is. What is the relationship between public relations and public opinion (according to your textbook)? Do you think the two can ever be separated? Why or why not?

2. What are attitudes, and on what characteristics are they based? In your opinion, which two characteristics of attitudes most heavily influences your decisions? Why?

Reference no: EM133806369

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