Relationship between innovation and risk

Reference no: EM132727336 , Length: word count:1500

Guidelines for Final

Areas Included on Final

- Stages 3-8 in text book
- Seven Habits
- Pizza Hut Case Study (general familiarity)
- Diamond Biogas Case Study (general familiarity, you do not need to know the specific details about biogas production, etc))
- Any outside material covered in class

Main Topics

Advantages and disadvantages of various forms of business organizations.
(Costs, Liability, Control, Taxes, Transfer of ownership, Continuity, Ability to raise $)

Concept of intellectual property
What is intellectual property and the different types Benefits of intellectual property laws
Details regarding intellectual property - types and features, enforcement, general process, coverage periods. (The book goes into great detail on application process, costs, forms - you do not need to know this part)
The importance of intellectual property to innovation The relationship between innovation and risk

Purpose of the feasibility study.
Know the issues arising under key areas of the feasibility study i.e. market analysis, prototypes, guarantees, subcontracting, make or buy, leasing, leasehold improvements, technical feasibility, etc.,
The types of markets (other than consumer - B2C)

The different sources of financing: Pros and cons of each source. Debt vs. equity financing.
Stages of financing - seed capital, start-up, stability, growth

The "what", the "how", and the "why" of the business plan Including issues relating to who should prepare the plan. Relationship of the feasability study to the business plan

Marketing
Including targeting and segmentation,
Social media marketing - things to keep in mind about its use and its impact

Reference no: EM132727336

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