Reference no: EM132846453 , Length: word count:1500

Assignment - Local start-up guide

Learning Outcome 1: Understand the fundamental concepts of entrepreneurship in a global, multicultural and intersectional context and recognise the personal factors that determine the motivation, attitudes and preferred behaviours in the process of researching an opportunity.

Learning Outcome 2: Recognise the relationship between entrepreneurship and innovation, and the relevance to understanding customer needs in a fast changing digitalised world.

Learning Outcome 3: Recognise the tension between the creative (innovative) and measured elements (macro and micro level data analysis and evaluation) of a business opportunity and learn a comprehensive approach to study entrepreneurship with elements of quantitative and qualitative analysis.

Learning Outcome 4: Comprehend the journey of an entrepreneur and analyse the local and global start-up networks (accelerators, incubators and many funding opportunities) that can help entrepreneurs to get started.

Learning Outcome 5: Understand the importance of pitching for funds and learn how to pitch ideas and discuss up-to-date topics relevant for entrepreneurs.

Learning Outcome 6: Compile a professional start-up guide, with measures and a summary of key entrepreneurial frameworks, as a suitable analytical framework to be applied to a business problem for analysis and potential solutions in real life scenarios.

Details of the task

Starting a SUCCESSFUL start-up requires an in-depth understanding of advantages and disadvantages of particular country, city or region for entrepreneurial activities.You are required to write a 1,500 word start-up guide for a chosenlocation (country, region,or city)and present the start-up business environment and ecosystem at a glance. The guide should be beneficial to entrepreneurs and investors seeking start-up opportunities. Please follow the structure below and include all the areas and topics.

Structure:

1. Introduction and welcome - explain the purpose of the start-up guide

2. Description of the business environment for start-up activities in a chosen locationwith selected focus e.g. number of new start-ups; success and/or failure rates; start-up activities by location or population (e.g. gender); innovation activities; cultural, political or societal barriers of starting a business, etc.

3. Analysis of support opportunities within the ecosystem of start-ups - e.g. government support, university or firm incubators, accelerators, business angels, venture capitalists, banks, crowdfunding initiatives, mentoring, coaching, etc.

4. Assessing theviability of creating a start-upin a chosen location - give an example of your own business idea and assessthe potential success and challenges of creating sucha start-up in relation to the analysis ofstart-up risks and opportunities in the chosen location

5. Conclusion - summary of main findings

Your analyses must be supported by:
- Relevantentrepreneurship conceptsand theories
- Research evidence, images and infographs
- Citations and complete reference list

Attachment:- Local start-up guide.rar