Relationship between customer satisfaction and retention

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Reference no: EM132084048

1. Piracy Explored: What is intellectual property (IP)? Discuss China's piracy of foreign IP rights using the Viagra case study - this is from the 3840 class's video assignment, China on the rise : paul solman reports video.

2. Given the implications between the relationship between customer satisfaction and retention, explain why a marketer (company) should continue to strive for high customer satisfaction?

3. Bumps in the Road: Discuss the implications of China's rapid economic growth. Can it be sustained? - this is from the 3840 class's video assignment, China on the rise : paul solman reports video.

Reference no: EM132084048

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