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Relationship between customer satisfaction and loyalty

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Reference no: EM13738001

Task:

Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context

Define value, satisfaction and loyalty.

Briefly explain the relationship between customer value and satisfaction

Briefly explain the relationship between customer satisfaction and loyalty

Briefly explain the mediating role of customer satisfaction in the relationship between customer value and loyalty.

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Reference no: EM13738001

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