Reference no: EM132834430
Read the situation and answer the below mentioned Questions
Concerned about the slow growth in profits, Manager Ayesha started to think about the factors that might increase the firm's performance. In this regard, after preliminary research and literature review, customers' perceptions of corporate social responsibility (CSR) turned out to be an important factor. Therefore, a study was conducted to investigate the effect of corporate social responsibility (CSR) on the firm's performance. This study developed and tested a conceptual framework, which posits that (a) Corporate social responsibility (CSR) increases customer satisfaction which in turn impacts a firm's performance, (b) In addition, two other factors i.e. innovativeness capability and product quality enhances the relationship between CSR and customer satisfaction. To test the hypothesized model, an online survey was used. The results of the survey showed all hypotheses were statistically significant.
For this situation, Indicate how the researcher proceeded in each case; that is, determine the following, giving reasons:
a. Define the problem Statement
b. Identify Variables of study
c. Develop hypotheses.
d. Research Philosophy
e. Research Approach
f. Research Strategy
g. Study Setting
h. The extent of researcher interference
i. Measurement of variables.
j. Data collection Method
k. Time Horizon
l. Sampling Unit *
- Based on the above-mentioned study's result, what would you recommend to the Firm's management?
- Discuss how the above-mentioned decisions will make your research scientific?
- Makeup 3 situations where students' performance acts as an independent variable, a mediating variable, and a dependent variable.