Relationship between corporate strategy-marketing strategy

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Reference no: EM133218088

Assignment:

Task 1 - Understand the principles of strategic marketing

Your first task of the programme is to prepare a presentation, with accompanying notes. The presentation will be viewed by the CEO, other senior managers and programme delegates.

The content of the presentation and notes should:

analyse the relationship between corporate strategy and marketing strategy.
analyse the development of marketing strategies.

The presentation and notes should also:

explain, using examples, how different marketing strategies contribute to competitive advantage.

Reference no: EM133218088

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