Reference no: EM132115163

Providing a sense of purpose is one way that leaders can influence their followers in today’s complex work environment. Identify three other techniques that leaders can use to influence their followers in the workplace. Your response should be at least 500 words in length.

Given that groceries are products, and many are commodities, differentiation in the grocery industry is related to product quality and the range of services. Yet consumers often do not differentiate the service from the product, or the service from the service provider. Given this lack of differentiation, how might you consider such products as shopping carts at entrance doors, number of checkout stations, number of self-checkout stations, and physical dimensions such as aisle width in terms of their service aspects?

There was a time when the grocery business was nothing but service for the product, when the grocer pulled the product from behind the counter, bagged it, and brought it out to the customer's vehicle (likely a horse drawn wagon at the time). How does that level of service compare to the industry shift to customers doing the service applications in such stores as Cub Foods, Aldi, Costco and other box stores, versus the level of service one might see in Wegmans? Does the change from the 1950s grocer provided service to today's more commonly seen customer self service generate higher brand loyalty or just lower prices? Does more service mean only higher prices or more loyalty and market share?