Relate web analytics to search engine optimization

Assignment Help Operation Management

Reference no: EM13731156

Launching a Successful Online Business and EC Projects

Multiple Choice Questions (Circle the correct answer)

1) When creating a new business, the first step is to ____________.

a. write a business case or plan.
b. acquire financing needed to make the business successful.
c. investigate all existing opportunities.
d. identify a consumer or business need that isn't presently being met.

2) The principle reason for writing a business plan is to _____________.

a. help the founders remember what they are trying to accomplish.
b. provide an operational framework for the business.
c. acquire external funding.
d. provide strategic direction to employees.

3) A(n) ___________ is a company, university, or nonprofit organization that supports promising businesses in their initial stages of development.

a. angel
b. entrepreneur
c. incubator
d. venture capitalist

4) A ___________ site is an exact duplicate of the original Website physically located on a Web server on another continent.

a. backup
b. mirror
c. download
d. hot

5) A major entertainment company has four studios that have been in the same location for more than ten years. The company includes a page on its Web site with addresses, phone numbers, and general e-mail addresses for each of these studios. None of this information has changed since the Website was developed. This is an example of ___________ content.

a. dynamic
b. static
c. organizational
d. functional

6) Reviews, testimonials, expert advice, or further explanation about the product are called ______________.

a. up-selling
b. comment
c. cross-selling
d. promotion

7) The concept of consistency in website design includes making sure that ______________.

a. webpages look the same no matter which browser a customer is using
b. all visitors consistently find what they are looking for
c. the messages sent to customers who contact the company are consistent
d. customers are treated consistently when they contact customer service

8) All of the following are potential advantages of building websites internally except:

a. it allows the company to use in-house expertise.
b. it allows the company to protect proprietary technology.
c. it provides the fastest speed to market.
d. it allows the company to exert greater control on the process and the resulting site.

9) Banks are more selective about who gets an account for accepting credit cards online because ______________.

a. dot com failures have made banks less willing to work with online companies.
b. CNP transactions are less secure and riskier.
c. fees are higher for online processing.
d. online transactions do not produce much revenue for banks.

10) Before choosing the appropriate website development option, you need to consider all of the following issues in order to generate a list of requirements and capabilities except:

a. Who are the target customers?
b. What kinds of products or services will the business sell online?
c. Can customers place orders online?
d. What might be the reaction of competitors?

Critical Analysis / Case Study Problems

The Critical Analysis questions are designed to help you gain a deeper understanding of the subject matter, develop an increased ability to apply what you have learned and integrate this knowledge into a greater understanding and appreciation for your field of study. Completion of the following questions will help you outline your answers and organize your thoughts within an appropriate framework. These practice questions will not be graded, but you should apply the same analytical skills and writing proficiencies that you will need for the unit essays. We suggest writing your answers on another piece of paper and comparing your results to the suggested answers at the end of this chapter to help you identify any areas you need to review.

1. Characterize BPR and BPM.

2. Relate Web analytics to search engine optimization.

Reference no: EM13731156

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