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Oakland Athletics: Reinventing the Fan Experience and Business Model
1. What key factors are driving the A's desire to innovate? What does the future economic situation look like for the A's?
2. What might be the sources of competitive differentiation and customer value for the A's?
3. The experiments run the A's are based on a few powerful key insights on shifts in consumer preference. How would you design thinking tools to continue to develop insights and test new fan experiences and business models? How would you align this user-centered approach with your answers to question # 2 above?
4. How might the A;s build flexibility and agility into their new space to accommodate future changes in customer tastes, interests, and demographics?
5. What steps might the A's take to ensure they don't "overcorrect" for the millennial preference/experience?
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