Regression model to estimate the demand

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Reference no: EM137571

Q. General Cereals is using a regression model to estimate the demand as well as for Twee tie Sweeties, a whistle-shaped, sugar coated breakfast cereal for children. The following (multiplicative exponential) demand as well as function is being used:
QD = 6,280P-2.15A1.05N3.70

Where QD = quantity demanded in 10 oz boxes
P = cost per box, in dollars
A = advertising expenditures on daytime television in dollars
N = proportion of the population under 12 years old
a. Determine the point cost elasticity of demand as well as for Twee tie Sweeties. -2.15
b. Determine the advertising elasticity of demand as well as. 1.05
c. What interpretation would you give to the exponent of N? Increase in 1% in population of 12 year old will increase the demand as well as of the general cereal's product by 3.70%.

Reference no: EM137571

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