Regression analysis of ford motor company

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Reference no: EM1396534

You are the general marketing manager of Ford Motor company. The CEO of the company asked you to assess the viability of producing alternative fuel automobiles (ex, ethanol). What types of forecasting techniques would you use to forecast sales? Should you determine that regression analysis may be beneficial in addressing this question, what type of data and variables might you use to estimate the sales of the alternative fuel automobiles.

Reference no: EM1396534

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