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Operation Management.
A firm is about to undertake the manufacture of a product, and it is weighing three capacity alternatives: small job shop, large job shop, and repetitive manufacturing. The small job shop has fixed costs of Tk.3,000 per month, and variable costs of Tk.10 per unit. The larger job shop has fixed costs of Tk.12,000 per month and variable costs of Tk.3 per unit. The repetitive manufacturing plant has fixed costs of Tk.30,000 and variable costs of Tk.1 per unit. Demand for the product is expected to be 1,000 units per month with "moderate" market acceptance, but 2,000 under "strong" market acceptance. The probability of moderate acceptance is estimated to be 60%; strong acceptance has a probability of 40%. The product will sell for Tk.25 per unit regardless of the capacity decision. Which capacity choice should the firm make?
1. Derive the equation from your demand curve from the two price and sales points 2. Are you currently operating in the elastic or inelastic portion of your demand curve?
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