Regarding market segmentation-exclusive distribution system

Assignment Help Operation Management

Reference no: EM132235036

1. Regarding market segmentation:

- a firm with multiple market segmentation is going to experience some degree of cannibalism, i.e., one of its products will take sales from another of its products.

- a single market segment approach is generally focused on a small market away from the so-called “center” of the total market.

- the idea of multiple market segmentation is to give each market segment the choice from among several brands from the same seller.

- the single market segment approach is usually some form of the “me too” strategy.

2. Which is an example of a product that is being sold in the business market?

- a mailbox to go in front of Pete’s new house.

- a thermometer to hang on the front porch of a school bus driver’s home.

- a truckload of sand to use on the beach being built for a lakefront resort.

- registration fee paid for a membership in a private health club.

3. Which of these products characteristics would lengthen (increase the number of intermediaries between manufacturer and consumer) a distribution channel (supply chain):

- product exists in many inexpensive sizes (e.g., nails).

- product is complex (e.g., computers).

- product is perishable (e.g., fresh fruit).

- product requires special handling equipment (e.g., blocks of ice).

4. Which of these is a disadvantage of an exclusive distribution system:

- Dealers are less likely to provide post-sale service.

- Dealers are unable to carry a complete line of stock.

- Manufacturers are less able to reduce credit losses.

- Sales may be lost because of inconvenient retail locations.

Reference no: EM132235036

Questions Cloud

Why is global warming so controversial : Have you ever had foodborne illness? What do you think caused it? Of the foodborne pathogens what is the most common and why?

Explain method use to protect yourself against food borne : Describe and explain in detail one method you use to protect yourself against Food borne or Waterborne illnesses. Make sure to indicate why using this technique

Describe the recent outbreaks of contaminated food : Describe the recent outbreaks of contaminated food. What was the source of contamination, and what were the resulting symptoms that the victims suffered?

How does the diet cause weight loss : For pyruvic acid to enter the citric acid cycle, it must first be oxidized to acetyl CoA. The acetyl CoA then joins with a molecule of oxaloacetic acid to form.

Regarding market segmentation-exclusive distribution system : Which of these is a disadvantage of an exclusive distribution system. Regarding market segmentation.

The government merely creating false sense of security : Are hate crime laws effective or is the government merely creating a false sense of security?

Before announcing its streaming services : Before announcing its streaming services, what type of corporate strategy was Disney pursuing? Which core competencies were shared and how?

How much will you have to save each year : The bank pays 8 percent interested compounded annually for long-term deposits. a) How much Will you have to save each year?

Describe considerations in the group formation stage : Based on your selected group topic and population, discuss appropriate steps to recruit, screen, and select group members. Describe considerations in the group.

User Account

All Pages