Regarding e-commerce marketing and strategy

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Reference no: EM132074953

You have been hired by a business as a management consultant specializing in advice regarding e-commerce marketing and strategy. You are approached by a client in the (choose from one of the four industries listed below) industry. Your client wants you to brief them on how technology may impact their business in the next 5 to 10 years.

You may choose from one of the following industries/markets:

Publishing of trade magazines

Racecourse bookmaking or pari-mutuel/totalisator wagering on horseracing

Luxury cruises to destinations such as Alaska or the Caribbean

Travel insurance

Reference no: EM132074953

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