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1. Which of the following statements is false regarding average frequency and/or frequency distribution?
A. Most planners prefer to use average frequency instead of frequency distribution.
B. Average frequency can give the planner a distorted idea of the plan's performance.
C. The frequency distribution method is more revealing than the average frequency method of reporting repetition.
D. The frequency distribution shows the percentage of audience reached at each level of repetition.
E. The range of frequency is often large; some in the target audience can see a brand message once while others may see it 10 times within a given period.
2. Which two steps of the RADAR model occur when a firm is faced with an ethical conflict or dilemma.
a. recognize & avoid
b. answer & recover
c. detect & avoid
d. answer & detect
e. recover and detect
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