Regard to global strategy and disadvantage of licensing

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Reference no: EM132265595

1. Which is NOT a benefit of standardized global advertising?

- lower advertising costs

- greater global advertising coordination

- higher appeal to varying demographics

- consistent worldwide image

2. Which is WRONG with regard to global strategy:

- companies may experience manufacturing scale economies by expanding into additional global markets.

- global competitors can subsidize aggressive tactics in one country because of large cash flows in others.

- strategic business units may be integrated to respond to the investment needed to succeed globally.

- a low-cost manufacturing advantage can be expected to last for a decade or more.

3. Which is a DISADVANTAGE of licensing?

- The licensing company gains entry into a foreign market at a high risk.

- It takes a lot of time for the licensee to gain production expertise and name.

- Licensing is a complex way for a manufacturer to enter international marketing.

- The licensor potentially creates a competitor in the form of the licensee.

4. Sarah has decided to pursue a market penetration strategy for her French cookware product line. She will likely increase advertising, sales promotion, and sales personnel. She may also consider:

- intensifying distribution efforts.

- investing in a travel agency.

- shifting resources into marketing a line of footwear.

-expanding into new territories.

Reference no: EM132265595

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