Reflective essay- Industry analysis and possible adaptations

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Reference no: EM132098466 , Length: word count:3000

The Business Environment Assessment - Reflective Account Report -

Learning Outcomes -

  • Identify and analyse the macro- and micro-environmental influences that affect business organisations today.
  • Reflect upon theory on how the forces in the macro environment shape business performance.
  • Identify and evaluate strategic tools in the analysis of the internal business environment.
  • Communicate central ideas effectively.
  • Self-management and self-reflection.

Assessment Details -

Task - Write a reflective essay titled 'Industry analysis and possible adaptations'.

a. Use the PESTLE model and Porter's 5 Forces model to identify and analyse the recent macro and micro-environmental influences affecting the Airlines subsector in the UK economy.

b. Select a firm in the Airlines subsector in the UK and analyse its internal business environment using the value chain model. You should include possible adaptations to firm's internal environment in response to the external business environment.

c. Based on the task 'a' above, reflect on the usefulness of the 5 Forces model in developing your understanding of the external business environment for the Airlines subsector.

Reflective essay should conform to the requirements of an academic essay and should contain the following sections:

- Essay title

- Introduction

- Body with relevant sections/paragraphs

- Conclusion / Reflection

- References

The reflective essay will be marked on the following 5 criteria.

1. Identification and analysis of macro and micro-environmental influences.

2. Analysis of the internal business environment.

3. Reflection on the usefulness of an academic model.

4. Contextualisation of arguments on the relevant sub-sector.

5. Correct use of Harvard referencing and suitable essay structure.

Attachment:- Assignment File.rar

Reference no: EM132098466

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Reviews

len2098466

8/29/2018 12:42:17 AM

The word limit for this assessment is 3000 word. Word limits - All written assignments include clear guidance on the maximum amount that should be written in order to address the requirements of the assessment task (a ‘word limit’). If the submission exceeds the word limit by more than 10%, the submission will only be marked up to and including the additional 10%. Anything over this will not be included in the final grade for the item of assessment. Abstracts, reference lists, and footnotes are excluded from any word limit requirements. Where a submission is notably under the word limit, the full submission will be marked on the extent to which the requirements of the assessment task have been met. Generally speaking, submissions under the word limit fall short of the requirements of the assessment task. Work which fulfils all the criteria of the grade below, but at an exceptional standard.

len2098466

8/29/2018 12:42:11 AM

Your work will be marked in grades rather than percentages. This is considered to deliver the most accurate and fair outcomes for students. Each assignment that you undertake will be assessed using the common grading system. Information about the grading system can be found in your Course Handbook. The Grade Criteria can be found in Appendix 1 attached.

len2098466

8/29/2018 12:42:06 AM

Within the document, you will find the definition on organisation types under 5000 Consumer Services (5750 Travel & Leisure Sector, 5751 Airlines) on page 4. Your reflective essay should conform to the requirements of an academic essay and should contain the following sections: Essay title, Introduction, Body with relevant sections/paragraphs, Conclusion / Reflection and References.

len2098466

8/29/2018 12:42:01 AM

Present your understanding with clear and coherent arguments in the body of your essay –with sections for each point of the task (a, b, and c). Use clear sections/paragraphs and include your reflection on the theory and the contextualization of the relevant subsector. Your arguments and explanations should be supported by recent and appropriate credible/academic references. You may use appropriate sub-headings for different sections in your essay. Use the Harvard referencing system throughout. Submission requirements- You must submit your assignment by using the Turnitin gateway in the module’s Canvas site. Please Note: The act of submitting your work electronically will be taken as an acceptance of the Declaration of Authorship (see Appendix 2).

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