Reference no: EM132329539

This course focuses on "learning by doing." In that spirit, you must complete6 case study assignments (1 per module; see schedule) and develop management recommendations.

For each case that we will discuss, you are required to submit an executive summary briefing not exceeding 10 pages (1 ½ spaced, one inch margin on all sides) that contain your reflection, recommendations and the rationale for your reflection and recommendations. You must also reflect on the key tools and concepts used in the case and if you think these tools/concepts were appropriate and why you think so. You must also outline what you may have done differently if you were the project manager in charge of the project.

You may use an additional 3+ pages for an appendix that may contain tables and figures. These case write-ups are due on Moodle by the end of the module as per the schedule.

This should be handed in as an executive memo/executive briefing, addressed to your manager. The format should answer the following question:

• What is the problem that is being solved?

• What is the goal of the case study?

• Reflection and brief synopsis of key facts (Not a repeat of the case)

• What tools and concepts were used in the case? Do you think these tools/concepts were appropriate and why you think so?

o Brief reflection on the tool(s) and/or concept(s) used in the case.

o Supporting arguments and analysis that lead to your rationale.

• What additional tools would you include in this project and why?

o Supporting arguments and analysis that lead to your rationale.

• Was the project goal achieved? Why/Why not?

• What you may have done differently if you were the project manager in charge of the project?

• What are your ideas for next steps?

o Supporting arguments and analysis that lead to your rationale.

• Appendices: Any supporting backup material that would be needed to follow/support the recommendation.

Remember: Your opinion does NOT count; your recommendation and the support that your analysis provides does.

Attachment:- Drives sales growth at 3m.rar