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Reflecting the value the customers in given problem

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Question: As a sale market manager for a company, contemplate whether prices should reflect the value the customers are willing to pay or whether they should be based upon the cost of the product or service to your company. How would you support this with an example. The response must be typed, single spaced, must be in times new roman font (size 12) and must follow the APA format.

Reference no: EM131831638

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