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Explore how different companies have survived over the years, decade to decade, generation to generation.
Choose a hospitality oriented company that was established before 1970 and is still doing business today.Use the name of your company in the title.
Provide a write-up of how that company has survived in regard to how they have marketed their products and brand to engage the evolving customer. How has the brand/concept changed since the 1970s? What microenvironment and macroenvironment forces influenced changes? How will the company change in the next decade, affected by any new forces operating in the environment? As a part of your write-up, discuss how the company can be proactive rather than reactive when responding to environmental trends.
If you can, provide examples of their marketing that reflect the time of the marketing. For example, you might link to a 1980's commercial for Hilton and compare it to a commercial that aired this week.
Companies are "first come, first serve". Companies may only be used by one student. You may "bookmark" your company at the start of the week, but any bookmarked companies are fair game after Wednesday,
select a publicly traded corporation for which you would like to work or are currently working.research the corporation
What were Apple's motives in entering the mobile phone market?- Which global organizational structure would you recommend for iPhone?
Provide a fully developed rational argument to persuade management into initiating change.
Select two of the future stores and provide some additional recommendations that would help the store succeed. What do you think the "store" of the future
Create a case study analysis on the company's external and global environmental issues while focusing upon the remote industry, and operating environments. In the Implementation section, describe how your Selected Solution will be implemented
nbspsearch the web for 1 job posting or advertisement from 4 different multinational corporations. you must choose a
Write 4-5 pages on the following topic: JIO Company INDIA. 1) The customer environment 2) Internal environment.
How can the personas for fans of the team you have chosen help marketers to create highly targeted campaigns that specifically appeal to the fans themselves?
Explain Web Site Comparison and Include an evaluation of the ease of navigation of each Web site
What are the three major lessons you learned
As the manager how should or would you handle the situation with Mrs. Smither? What are the ethical and legal issues involved, including ADA rules? Outline a plan of action with at least seven recommendations that will address the serious workplac..
Describe the evolution of partnering selling. What is nature of strategic account management? How do value-added selling strategies enhance personal selling?
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