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Assignment
The Potential Market Segments for the Mother Care Company
- Assume you work at Mother Care UK whose traditional target market, babies within your region, is shrinking. This segment is projected to decrease over the next ten years.
Recommend other potential market segments and discuss the criteria you should consider to ensure that the identified segments are useful.
• Explain in details and give full examples to illustrate your thoughts.• Each potential target segment must have a name that reflects the content of the target segment.• Each potential target segment has to be profiled in terms of demographic, geographic, psychographic, and behavioral characteristics.• Then each potential target segment should be DIRECTLY FOLLOWED by the targeting evaluation criteria:- The segment size and potential growth- The segment attractiveness structure (i.e., competition)- The company resources, objectives, and values• Conclusion and recommendation• Word file, report should be between 1000 and 1500 words in length, Times new roman, font 12, justify alignment, 1.5 lines space.
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The following paper has taken into consideration discussing the overall operational effectiveness of the British brand Mother Care in United Arab Emirates. Furthermore, it has went ahead with identification of potential market segments for the wide range of products varieties offered by the organization.The paper has also formulated strategies that the British brand is likely to use for the purpose of targeting the identified market segments, girls, disabled parents and pregnant women.
Hi I would like to check that grammar and does all thing covered The segment names and contents are they ok • Before submission, please make sure that you cite everything you have taken using APA style of citation otherwise it is considered plagiarism. • Word file, report should be between 1000 and 1500 words in length, Times new roman, font 12, justify alignment, 1.5 lines space. • The name of the electronic file should be in this format: your attendance number as shown in the attendance list- one space Your name. For example: 23- Mohammed Al Shamsi • You should submit this assignment as a soft copy to my e-mail: [email protected] • This assignment represents 10 % of the total grade.
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