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Chipotle has been in the news quite a lot in recent times. Read the short articles (links found above) and answer the following questions. Feel free to read any other relevant articles that can be found to help with the analysis.
Question: a) Reflect on what is meant by a business model. What aspects of Chipotle's business model need immediate attention? Explain.
Just like managers have biases when making decisions about running an organization, customers also have biases when making decisions about making a purchase. Therefore, one may assert that managers should consider potential customer biases when they engage in strategic planning. The author of one of the articles argues that Chipotle's biggest problem is recency bias and confirmation bias.Reflect on his explanations of these biases and select which one is similar to a bias. Explain the similarity.
Question: How can managers at Chipotle respond in an attempt to counteract/defeat this customer bias?
Reflect about internal analysis and external analysis. What seems to be Chipotle's biggest strengths, weaknesses, opportunities, and threats?
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