Reflect on the development made and the results

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Reference no: EM133322159

Case Study: Tourism Development Master Plan for the Guizhou Province (2002-2022) - China

In March 2002 Tourism Development International was appointed to draw up a 25-year tourism master plan for Guizhou province in south-western China. The overall objective of the tourism master plan was to establish a framework for the sustainable development of tourism in Guizhou. The master plan (which also included a 5-year action plan), incorporated recommendations in relation to Tourism Product Development, rural tourism, regional tourism administration, SME development, visitor servicing and marketing.

The product development programme comprised nine demonstration projects and included sustainable development proposals for environmentally sensitive areas (Mount Fanjing and South Libo), visitor attractions upgrading (Huangguoshu Falls and Zunyi conference local area), village cluster development (Bala River), cultural development of ethnic minority communities, visitor reception and interpretative facilities, rural tourism accommodation development, animal husbandry visitor centre, and community training centres.

Many of the product development recommendations outlined in the Guizhou Tourism Master Plan have now been implemented by the Guizhou Provincial Tourism Administration. The plan has delivered on many of its original objectives, including the issue of poverty alleviation in some of the most remote areas of China. This has been achieved through a step-change in tourism in a province which has recorded annual growth of 20% in tourist members and 30% in revenue.

The achievements of Guizhou Province in achieving significant economic growth as a result of the implementation of sustainable Tourism Product Development practices has been recognised throughout China and by international organisations. The UNWTO's first ST-EP Foundation project in China has been established in Guizhou. In 2006, the UNWTO held an international rural tourism forum in Guiyang, capital of Guizhou. The Guiyang Declaration which followed was based on Guizhou's recent success in establishing itself as a rural tourism destination.

Question 1: What was the theme/s of the nine product development projects under the said development plan?

Question 2: China is an example of a centrally-planned economy. How did this challenge paved way for development of Guizhou, which is a province?

Question 3: Reflect on the development made and the results of the development. How should other countries get inspiration from this case?

Reference no: EM133322159

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