Reference no: EM133392832

Question: Reflect on a "virtual or real" shopping experience with your chosen organisation (Tesla) and draft marketing strategy recommendations based on the experience. Using a report format, you need to describe a personal experience with your chosen product and then related this experience to theories of marketing mix strategy including product, services (process, people, physical evidence) place, promotion and price(see table below for specific topics). This assessment is both a personal learning journey using the DIEP model of reflection, as well as a strategic planning process to help you to align strategy recommendations with theory.

The DIEP reflection framework needs to be used to structure your reflections:

D- Describe the experiences: (e.g your actual experience- this is a good place for an image/screenshot/video to help illustrate your idea)
I- Interpret the experiences and define and explain the relevant theory for each topic area as listed in the table below: (e.g. What aspects of the experience and events stand out and why? Has the experience changed other views you may have held- i.e. what was your bias/assumptions or your ideas about marketing before your shopping experience, and have they changed- how does the experience align with the theory for each key topic area?)
E: Evaluate: How did it affect you personally? How did it affect your purchasing awareness and your self-awareness? How does this virtual or real experience align with your market analysis from Assessment two- what clearly stood out as key macro issues (societal and business) and how do they relate to business practices?
P- Outline a specific Plan for your chosen organisation based on your reflections on your shopping experiences. In your plan, be sure to develop a specific recommendation based on your experiences and use the theoretical frameworks of the marketing mix strategy elements listed below.
Topic: focus as part of your experience, on the theoretical aspects of the topics listed below- In your report, you need to define and describe these theoretical models, evaluate them in the context of the macro factors and create a specific recommendation (plan) for your organisation that is shaped by theory and your experience.

You need to make five (5) recommendations one for each topic.

Place: Physical (virtual) atmosphere

Services: People and staff interactions

Product: Total Product Concept model (core, actual, augmented)

Promotion: The Attention, Interest, Desire, Action (AIDA) model

Price: Value-pricing and the concept of the price-quality surrogacy