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"Creating Value" Please respond to the following:
Reflect on a recent purchase you have made. Argue why the product was worth the price you paid. Create a counter argument for someone who believes the price does not reflect the value of the product.
In your arguments, indicate whether the product has monetary or psychological value, or both, and the influence this value had on your purchasing decision.
From the first e-Activity, evaluate how the company you selected has or has not effectively divided its respective market into segments in order to maximize profits.
Provide two suggestions to the company to aid it in maximizing its profits. Support your suggestions using information from the readings.
Analyze the offerings of two competing firms. How do the products compare on various dimensions of quality? From these differences, what can you infer about each company's strategy and the customers that they seem to be targeting?
Understand and describe consumer shopping behavior, including consumer motivations and decision-making processes, in the context of retail business.
The "product" being marketed (e.g. good, service, idea, organization),The medium being used (e.g. newspaper, magazine, radio, television, billboard, internet),The placement of the promotional piece (e.g. location in newspaper, time of day for radio s..
Develop a 6-8 slide PowerPoint presentation for your client that will present your assessment of the two Asian countries.
Develop an online help approach that would best serve your customers in a format you may use to present to the management of your company.
Imagine you lead the marketing team for a U.S. company that manufactures personal care items (such as shampoo). The company is going international, and you must prepare marketing strategies for two non-Western countries. How would you change your ..
Identify three to four companies for whom you want to work , and how you think your skill set will benefit them.
Identify one specific cultural aspect within your customer base that would require a different type of negotiation style from the organization's traditional approach.
Discuss your plan for addressing the global market for your chosen company (Fast Track - Light Rail Transportation). How does globalization affect your idea? Consider cultural, political, legal, ethical, and/or linguistic issues that may be differ..
where could they improve, how do you like their competitive position, and where do you think they should go given their strengths, weaknesses and the industry picture your group has painted? Are you optimistic about their future?
As a marketer, how might you frame certain decisions to benefit from the disparities that arise in one's cognitive accounting?
Evaluate research in motion's keys success.- What did the company do well and, In hindsight,what should it have done differently during its decade of extreme growth?
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