Reflect a blend of factual information

Assignment Help Marketing Management
Reference no: EM13714582

"Marketing Perspectives" Assignment
Overview
This is an individual assignment worth a possible 100 points. It involves researching and writing a paper (approximately 9-10 double-spaced pages) this assignment sheet. The paper should be well written, thoughtful and reflect a blend of marketing perspectives - those of both yours and of others. Due dates vary for this assignment and depend on the question/topic addressed; refer to the course calendar in the syllabus for specific due dates

Questions/topics
Select one of the following five questions/topics as the focus of your paper. Ensure that your paper demonstrates that you have read and considered relevant facts/research on the topic as well as other individuals' perspectives AND your own thoughtful perspective too. Be sure to address all parts of the question/topic you select.

3. Is the customer always right, as Harry Gordon Selfridge asserted several decades ago? Why or why not? If not, is the customer always something else? As a business leader, how do you want employees in your organization to think about customers?
More specifics, hints & suggestions

There are no strict guidelines for the length of the paper, but if your paper is concise and well-organized, about 9-10 pages (double-spaced, 12-point type) for the narrative will suffice, plus a few additional pages for a title page, list of references, tables, figures, pictures, exhibits, etc

Grading criteria

Excellent papers will thoroughly address the selected question/topic and will reflect a blend of factual information, rich research, others' perspectives and the student's own thoughtful perspective on the question/topic. Great papers also will be well-written (interesting, concise, clear, organized, free of misspelled words and typographical errors, grammatically correct, properly documented).

Reference no: EM13714582

Questions Cloud

Define a balanced chemical equation for the reaction : Solid zirconium dioxide, ZrO2, is reacted with chlorine gas in the presence of carbon. The products of the reaction are ZrCl4 and two gases, CO2 and CO in the ratio 1:2. Write a balanced chemical equation for the reaction
What is the advantage of a giant polypeptide : This is a thinking question...need a little more input. Knowing that enzymes and large proteins have mulitple tertiary subunits, what is the advantage of these subunits instead of a giant polypeptide
Visit a client located two hours away has a tire blow : 24. A salesperson driving to visit a client located two hours away has a tire blow out on the highway. He walks about a mile to the next exit where he finds a service station. The owner of the station says he can replace the blown tire, but ..
Znco3 a slightly soluble substance, is least soluble : ZnCO3, a slightly soluble substance, is least soluble in which one of the following solutions solvents
Reflect a blend of factual information : Excellent papers will thoroughly address the selected question/topic and will reflect a blend of factual information, rich research, others' perspectives and the student's own thoughtful perspective on the question/topic. Great papers also wil..
Calculate the ph and percent hydrolysis of potassium formate : Calculate the pH and percent hydrolysis of an .1 M potassium formate, KHCOO, solution. Ka of formic acid, HCOOH is 1.7x10^-14.
Explain the same reactant decomposes with a half-life : A particular reactant decomposes with a half-life of 101 s when its initial concentration is 0.370 M. The same reactant decomposes with a half-life of 239 s when its initial concentration is 0.156 M.
Write a balanced chemical equation for metal oxides : Write a balanced chemical equation showing how each of the following metal oxides is dissolved by HI:
Explain the radii of the elements decrease : An explanation concerns the 4f orbitals, which are filled with electrons just prior to the 5d orbitals. As the 4f orbitals are filled, the radii of the elements decrease. The decrease in size is referred to as the contraction.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd