Refined market segmentations schemes

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Reference no: EM13105821

With marketers increasingly adopting more as well as more refined market segmentations schemes fuelled by the Internet as well as other customization efforts-some critics claim that mass marketing is dead. Others counter that there will continuously be room for large brands that employ marketing programs targeting the mass market.
Take a position- Mass marketing is dead against mass marketing is still a viable way to build a lucrative brand.

Reference no: EM13105821

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