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Refer to the "Evaluating Data Quality" learning activity. Imagine that you are a marketing specialist at a media company. Over the past few years, you have been researching how TV viewers use mobile phones and other devices while watching TV. You want to find out as much as you can about what other researchers, experts, and commentators say about trends in this area as you prepare a strategy brief for your executive team. Specifically, you want to know how TV viewers use mobile phones, tablets, and other mobile devices while watching sports events. You have collected a variety of information, and now you want to evaluate the strength of these sources in terms of relevance and expertise for your research problem. Select three sources of research from the provided list that you would use in preparing a strategy for your team. White paper about TV Article about Twitter Scholarly journal article A newspaper article A blog post A book Wall Street Journal article A Wikipedia post A journal article White paper Discuss in 525 to 700 words the pros and cons of each source, as well as why the three selected sources of research are the best three to use to develop your strategy.
In June 2000 Paul Chibe, senior marketing manager for the breath-freshening portfolio for Wm. Wrigley Jr. Company, sat in his office in the company’s landmark Wrigley Building on North Michigan Avenue in Chicago. Write one page about the background E..
Bonda Motors runs a large service facility. In the facility, when needing parts to fix automobiles, mechanics have to fill out the parts request form and wait at the parts counter before being handed over the part requested. Mechanics arrive at ..
What are the ethical implications of marketing practices related to consumer behavior and Starbucks?
Companies entering emerging markets for the first time must exercise particular care in choosing a channel intermediary.
What are the general tradeoffs that are involved in waiting line decisions? Who needs to be involved in assessing the cost of customers waiting for service? How has technology had an impact on analyzing waiting line systems?
Explain the importance of process selection in system design and list some common reasons for redesigning layouts.
Watch the "Six Sigma Video Overview" located in the Module Six Resource folder. Identify a process (such as design, manufacturing, accounting, customer service, etc.) at your firm, and explain the variation in that process due to common causes of ..
Teratogens are agents in the prenatal environment that can harm an embryo or fetus. Examples include a pregnant woman abusing drugs or inhaling second hand smoke. Do you know of any situations where teratogens were suspected in affecting a pregnancy ..
You advocate for economies of scale, at the state level, to streamline standard operating procedures for terrorism incidents.
What are the Five Focusing Steps for Theory of Constraints?
What are Verizon's vision and mission statements? What is their value for the strategic management process? What are its positive characteristics?
The letter to J&M, the landlords, was lost in the mail. The landlords refused to renew the lease. Do the parties have an agreement to extend the lease for another five years? Explain fully. Would your decision change if the lease had instead said tha..
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