Refer to advertising activities performed by a marketer

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Why can't the term marketing be used to refer to advertising activities performed by a marketer?

a. Because advertising is not one of many marketing communications tools

b. Because marketing is a much broader, strategic discipline and advertising is only one part of the communication function of marketing

c. Because without advertising it won't matter what the company markets because no one will know about it

d. Because advertising is commonly used interchangeably with the term marketing by professional marketers

Reference no: EM13902405

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