Reducing marketing oriented towards low-service

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A maker of silicones conducts a net price by market variable investigation and discovers that prices tend to be lower for customers who have little need for service and tend to buy in bulk. Executives consider two options: reducing marketing oriented towards low-service, bulk purchasers of silicone or creating a new offering targeting low-service, bulk purchasers at a lower price point. Which approach would you support and why?

Reference no: EM132891534

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