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Question 1. B2B Marketers must focus on measuring customer satisfaction on a regular basis. Consider how the company DELL might measure customer satisfaction on a quarterly basis, especially if they are in a global market. Discuss the relationship between customer satisfaction and loyalty.
Question 2. For many years, critics have charged that intermediaries contribute strongly to the rising prices of goods in the American economy. Would business marketers improve the level of efficiency and effectiveness in the channel by reducing as far as possible the number of intermediate links in the channel? Support your position.
Question 3. B2B Marketers must understand the way supply chain management can affect marketing strategy. Describe the role the Internet plays in enhancing supply chain management operations.
Question 4. Describe a situation in which total logistical costs might be reduced by doubling transportation costs.
Describe how this environmental variable affects marketing channel operations. Provide your personal opinion on the situation.
Explain Why is the Internet important for business and present a powerpoint presentation on the changes the Internet has made in the way we do business across the world
You have to review vhhr and fill me in with suggestions based on your views on the feedback and website based on general comments on trip advisors, orbits and some other website comments on other sites.
1.How does the channel captain idea differ among corporate administered and contractual vertical marketing systems with particular reference to the use of the different forms of influence available to firms?
You will create a brochure advertising your services as a data repository. Research commercial data repositories. Be sure to understand this business model, including the services, benefits, and marketing of services
The U.S. has a large deficit and international business may or may not be an advantage in lowering this deficit. Consider the arguments about the benefits of international business and their impact on the US deficit
Marketing Strategy is basically to answer the question, How will we provide superior customer value to our target market?
Determine the primary and secondary target markets
Define each of the four major components of holistic marketing.describe how the company uses a holistic approach to marketing
How might cultural diversity be used to add value to theorganization?o What skills might organizations need to implement the strategy? What are the costs involved in acquiring those skills?
What are the elements of a market transaction? Explain the benefits and the costs resulting from a transaction. What is the difference between a buyer's perspective and a sellser's perspective?
When Molly Lai purchased the Clean Clothes Corner Laundry, she thought that because it was in a good location near several high-income neighborhood, she would automatically generate good business if she improved the laundry's physical appearance. ..
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