Reduce goal incongruence, What is goal incongruence? How

Reduce goal incongruence

Reference no: EM1363240

a) What is goal incongruence?

b) How can using the metric "return on investment" for performance evaluation lead to goal incongruence?

c) What can a firm do to reduce goal incongruence caused by using "return on investment" for performance evaluation?

Reference no: EM1363240

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