Redesigning the grocery shopping experience

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Question

Redesigning the grocery shopping experience for busy urban dwellers

Component I - Frame and Reframe:

Discuss how the group initially framed the problem statement and later reframed it.

Explain the process of defining a clear design challenge based on user insights and needs.

Present the refined design challenge that emerged from the Frame and Reframe phase

Component II - Observe and Notice:

Share the research conducted during the Observe and Notice phase.

Present key observations and insights gained from user research, interviews, or observations.

Highlight important user needs, pain points, and motivations discovered during this phase.

Component III - Imagine and Design:

Showcase the ideation techniques and activities employed by the group.

Share the creative ideas generated during the Imagine and Design phase.

Discuss the evaluation and selection process for identifying the most promising ideas.

Component IV - Make and Experiment:

Present the prototypes or mock-ups developed during the Make and Experiment phase.

Explain the iterations made and design choices based on user feedback and testing.

Share insights gained from user testing and how they influenced the design solutions.

Reference no: EM133679955

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