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Redesign of the original kindle

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Assume you are a manufacturer of small kitchen electrics, like Hamilton Beach/Proctor Silex, and you want to determine if some innovative designs with unusual shapes and colors developed for the European market could be successfully marketed in the U.S. market. What qualitative research would you recommend, and why?

Amazon's Kindle (its electronic book, magazine, and newspaper reader) has been far more successful than its SONY competitor. This could be somewhat influenced by the "Oprah factor;" the Kindle was first introduced on the show and strongly indorsed by the mega-mogul. But the original Kindle had some physical problems - button placement and page-turn speed among them. Correcting these problems resulted in the Kindle2, released in 2009 to glowing reviews, and ultimately to the Kindle Fire. What observation research might have been used in the redesign of the original Kindle?

Reference no: EM132833606

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