Redefine payments industry

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Question

How should Visa proceed vis-a-vis these start-ups that were seeking to redefine the payments industry?

Should it apply its ample resources to defend its current market position? Or should it collaborate with the fintechs on initiatives of mutual interest? Or, should it take on the broader role of a facilitator embracing fintechs and helping to accelerate their growth and development? Which strategy should it pursue?

Reference no: EM133378056

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