Recruiting new customers and recruiting new franchisees

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Reference no: EM133600168

Question

1. Compare and contrast the tasks involved in recruiting new customers and recruiting new franchisees.

2. From a franchisee's perspective, what is the advantage offered by belonging to the APM franchise rather than going it alone?

3. In planning for future expansion, what criteria should Paul Walters use to select franchisees as potential multiunit operators?

Reference no: EM133600168

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