Record the total number of commercials

Assignment Help Management Theories

Reference no: EM131365348

With a pen and paper, spend an hour watching a network television channel during prime time. Record the total number of commercials that were shown.

For each commercial using a celebrity endorser, record the celebrity's name, the product or service advertised and whether the celebrity was used in a testimonial, as an endorser, as an actor or as a spokesperson.

Reference no: EM131365348

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